JohnWooden Leadership

Pyramid of Success

Coach Wooden’s greatest accomplishments were not limited to basketball.

John Wooden with Pyramid

He brought an entire community together, inspired them with championships, and taught them how to master the fundamental skills that turn any dream into reality. The gyms he coached in became chapels, the court a pulpit where he preached a different kind of success approach.

Wooden spent decades identifying the characteristics and traits that help define a successful person and narrowed the list to 25 common behaviors. By 1948, he created the iconic triangular diagram and named it the “Pyramid of Success.”

When Coach Wooden introduced the world to the Pyramid of Success, he offered us all a roadmap for individual and team excellence—the same roadmap he used to build a legacy unmatched in the game of basketball.

The life principles summarized in the Pyramid of Success had no explicit reference to basketball or athletics. The coach’s diagram was simply a roadmap to being a better person.

The building blocks of Wooden’s Pyramid of Success


There is no substitute for work. Worthwhile results come from hard work and careful planning.


To yourself and to all those depending upon you. Keep your self-respect.


Be observing constantly. Stay open-minded. Be eager to learn and improve.


Cultivate the ability to make decisions and think alone. Do not be afraid of failure, but learn from it.


Brushes off upon those with whom you come in contact. You must truly enjoy what you are doing.


Practice self-discipline and keep emotions under control. Good judgment and common sense are essential.


Comes from mutual esteem, respect and devotion. Like marriage, it must not be taken for granted but requires joint effort.


With all levels of your co-workers. Listen if you want to be heard. Be interested in finding the best way, not in having your own way.


Set a realistic goal. Concentrate on its achievement by resisting all temptations and being determined and persistent.


Respect without fear. May come from being prepared and keeping all things in proper perspective.


A knowledge of and the ability to properly and quickly execute the fundamentals. Be prepared and cover every little detail.


A genuine consideration for others. An eagerness to sacrifice personal interests of glory for the welfare of all.


Just being yourself. Being at ease in any situation. Never fighting yourself.


Mental-Moral-Physical. Rest, exercise and diet must be considered. Moderation must be practiced. Dissipation must be eliminated.

Competitive Greatness

Be at your best when your best is needed. Enjoyment of a difficult challenge.

John Wooden was arguably known as much for his motivational words and wisdom off the court as he was for his ability to win championships on it.

Related:Timeless Lessons From John Wooden, the Greatest Coach of All Time

The legendary UCLA men’s basketball coach and six-time national coach of the year won 10 NCAA championships in 12 years—including an unprecedented seven in a row. He preached simplicity, patience and character building, and his pyramid of success has been used in board rooms and locker rooms alike. He inspired former players, including Kareem Abdul-Jabbar and Bill Walton, but his motivational words reached beyond the stands, too, influencing the lives of many more.

As one of the only people inducted into the Hall of Fame as a player and a coach, Wooden’s motivation and mentorship lives on as a testament to his greatness. Get inspired to be better with these 27 motivational “Woodenisms”:

1. “Talent is God given. Be humble. Fame is man-given. Be grateful. Conceit is self-given. Be careful.”

2. “If you’re not making mistakes, then you’re not doing anything. I’m positive that a doer makes mistakes.”

3. “It’s the little details that are vital. Little things make big things happen.”

4. “Whatever you do in life, surround yourself with smart people who’ll argue with you.”

5. “Success comes from knowing that you did your best to become the best that you capable of becoming.”

6. “Be true to yourself, help others, make each day your masterpiece, make friendships a fine art, drink deeply from good books—especially the Bible, build a shelter against a rainy day, give thanks for your blessings and pray for guidance every day.”

7. “Success is never final, failure is never fatal. It’s courage that counts.”

8. “Things turn out best for the people who make the best of the way things turn out.”

9. “The most important thing in the world is family and love.”

10. “Do not let what you cannot do interfere with what you can do.”

11. “I worry that business leaders are more interested in material gain than they are in having the patience to build up a strong organization, and a strong organization starts with caring for their people.”

12. “Failure is not fatal, but failure to change might be.”

13. “The worst thing about new books is that they keep us from reading the old ones.”

14. “Never lie, never cheat, never steal.”

15. “You can’t let praise or criticism get to you. It’s a weakness to get caught up in either one.”

16. “Adversity is the state in which man most easily becomes acquainted with himself, being especially free of admirers then.”

17. “Young people need models, not critics.”

18. “If you don’t have time to do it right, when will you have time to do it over?”

19. “Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are.”

20. “It’s what you learn after you know it all that counts.”

21. “I think you have to be what you are. Don’t try to be somebody else. You have to be yourself at all times.”

22. “Today is the only day. Yesterday is gone.”

23. “Never mistake activity for achievement.”

24. “Don’t let making a living prevent you from making a life.”

25. “Don’t measure yourself by what you have accomplished, but by what you should have accomplished with your ability.”

26. “If you’re true to yourself, you’re going to be true to everyone else.”

27. “You can’t live a perfect day without doing something for someone who will never be able to repay you.”

10 Priceless John Wooden Lessons for Sports Coaches


Coach John Wooden 10 priceles lessons and quotes for sports coaches

John Wooden (1910 – 2010) is indisputably one of the greatest sports coaches that ever lived.

He is most widely recognised for his work as head coach of UCLA’s basketball team where he won ten NCAA national championships in a 12-year period, including a record seven in a row.

That’s an incredible feat when you consider that this was achieved with an ever-fluctuating squad of players, as new ones arrived at the university and the more experienced ones graduated, some of them eventually progressing on to NBA stardom.

Coach Wooden was himself an accomplished basketball player winning a national championship at Purdue. But it is his work as coach which will remain the stuff of legend for generations to come. If you’re in any doubt as to how impressive his seven consecutive NCAA titles are, consider that no other team has ever managed more than two in a row.

What made John Wooden arguably the greatest coach ever? It’s unlikely this was one single thing. Fortunately Wooden himself wrote and talked extensively about his key coaching principles, many of which formed maxims for success in life in general, not just on the court.

Wooden left no magic formula for replicating his achievements, but did leave us with a wealth of insight into the methods and philosophy that underpinned it all. This article summarises the most important of these points, in an attempt to share the wisdom of this remarkable man.

The Key Principles of John Wooden’s Sporting Success

Essentially, Wooden’s philosophy for success in basketball was condensed down to three things:

  1. conditioning
  2. fundamentals (basic technique, exercised properly under pressure); and
  3. teamwork.

This philosophy is attributed by Wooden himself to his time as a player for Purdue University, where he was coached by Ward “Piggy” Lambert.

Wooden specifically refers to Lambert as having the following three fundamentals: “(1) conditioning – getting a team in the best possible physical and mental shape to play; (2) quick and skilled execution of the fundamentals in an uncomplicated series of offensive and defensive plays; and (3) the development of strong team spirit that included consideration at all times for one’s fellow players.”

1. Conditioning: never be out-worked in a game

Wooden may be best known for his work as a coach, but it’s often forgotten that he was an accomplished player, even winning the NCAA title as a student with Purdue University.

In his playing days he understood the importance of conditioning, remarking “often as a player, I’d tell myself, “I may play someone better than I am, but I’ll never run against one who is going to be in better condition”.”

It is no surprise, therefore, that conditioning became an essential pillar of Wooden’s coaching philosophy.

He himself stated that if any one premise summed up his teams over the years it’s that they might be outplayed but they’d never be outworked.

Although Wooden’s core principles for success in basketball can be traced back to his own coach, Piggy Lambert, both men differed on their techniques for conditioning their players. Lambert worked his players more in full-court 5 v 5 games but Wooden considered that he could achieve the same results with more 2v2, 3v3 and 5v5 half court games.

2. Teamwork: Players need to be unselfish

As Wooden himself put it: “Unselfishness is a trait I always insisted upon. I believed that every basketball team is a unit, and I didn’t separate my players as to starters and subs. I tried to make it clear that every man plays a role, including the coach, assistants, the trainer and the managers.”

This firm belief that the team comes before the individual was sacred to Wooden. Although he coached many college basketball players who would go on to become stars (most noteworthy, Kareem Abdul-Jabbar, voted by ESPN in 2016 as the second greatest NBA player of all time) there was no place for ego in the team.

According to Wooden, individuals must prepare themselves to the best of their ability, but their talents must be applied to the benefit of the whole team.

Teamwork was the third of Wooden’s three principles for success in basketball, and a significant part of the overall recipe. As the coach himself puts it, “when no one worries about who will receive the credit, far more can be accomplished in any group activity.”

3. Success: a peace of mind that comes from knowing you did your best (Coach John Wooden definition)

Over the years coach Wooden developed a specific definition of success, which has often been recited:

“Success is peace of mind which is a direct result of self-satisfaction in knowing you did your best to become the best that you are capable of becoming.”

This definition sat at the very top of Wooden’s ‘Pyramid of Success’, a model supported by a number of attributes and characteristics that he regarded as the foundation of success (he even wrote an entire book on it*). Ultimately, however, his view was that personal success can only be judged by ourselves.

“You can fool everyone else, but in the final analysis only you know whether you goofed off or not. You know if you took the shortcut, the easy way out or cheated. No one else does. I know that I look back with regret on some things that seemed to be success to others.”

Although winning was important to John Wooden, and it became something he became accustomed to, he carried the view that regardless of the result, his players had always won when they had done their best.

4. Emotion: avoid charging up your players

Although Hollywood churns out sports movies with rousing, inspirational speeches, the reality of Wooden’s winning methods were much more prosaic.

In fact, coach Wooden had a policy never to charge up his team on an emotional level.

He believed that charging up his players was counterproductive, producing ‘artificial peaks’. And with each artificial peak, he believed that this was followed by a valley, and he was wary of such valleys as that’s where games can be lost.

In terms of managing the spirit within the team, Wooden’s ideal is ‘an ever-mounting graph line that peaks with your final performance’.

5. Training: players who practice well, play well

“Essentially, I was always more of a practice coach than a game coach. This is because of my conviction that a player who practices well, plays well.”

Practice was where Wooden felt he really made the difference to the team, and it’s unsurprising that this was taken incredibly seriously.

Each morning Wooden and his assistant would spend about two hours together planning the day’s practice. The planning would sometimes last longer than the practice its self.

After the plan was made, the notes for that session would be made on a 3 x 5 card that he carried in his pocket. Not only did this keep them accessible, but he could also jot down additional notes during the practice as things developed.

After practice, coach would transfer his notes and the additional comments into his notebook. His notebooks were an essential part of his coaching toolkit, and he would make regular updates after games as well.

Wooden was so meticulous in his note-keeping that he claimed he could tell you, even decades later, what they did at 3:30pm on a given afternoon.

6. Teaching: Learning is best done through repetition

“I’m not a believer in meetings or so-called chalk talks or blackboard drills. I believe in learning by repetition to the point that everything becomes automatic.”

The view was that nothing helps players learn principles more surely than through actually performing and repeating them. The whole coaching profession in general could use this advice. More doing, less talking.

His sessions consisted of working the players through practice, improving their conditioning and fundamentals. But crucially he always worked his players under pressure: “In every facet of basketball, we work on pressure. The opponent provides that during a game. I tried to provide it in practice with drills that recreated game conditions.”

Wooden notes that he rarely ever stopped the group to correct one player, as he considered this a waste of everyone else’s time having to listen to him correcting an individual’s specific mistakes. He did stop the group as a whole from time to time, but only where he was sure that the whole group would benefit from a particular point.

7. Enjoyment: Basketball is a game, it should be fun

“One of my constant reminders was, “End practice on a happy note.” I wanted the boys to want come out to practice, and I wanted them to get a certain amount of pleasure out of basketball. It’s a game. It should be fun.”

For Wooden, the principles of hard work and enjoyment went hand in hand. To want to work hard at something you need to really enjoy it and he made sure that practices incorporated this principle.

That said, Wooden did not permit larking around and would clamp down on showboating. He did not want players doing things in practice that he wouldn’t want them doing in a game.

8. Simplicity: why complicate something that is simple?

John Wooden’s coaching philosophy was a simple one, and he believed that many coaches over complicate things. His view was that basketball is a simple game, so why make it complicated?

He said: “I think the coach’s job is to prepare players to play and then let them do it. Failure to prepare is preparing to fail. And the preparation process has to take place before the game, with any needed adjustments made during time-out and at half time.”

Wooden wasn’t the sort of coach who would run very complicated patterns of play. His skill lay in his ability to distil the game down into key principles and methods and then ensure that his players master those basic principles better than other teams.

9. Attention to Detail: the little details make big things happen

Coach wooden’s role went beyond preparing his players during practice and managing them in games. For Wooden, the role of coach extended beyond that, into all of the details around the team, and he personally made sure that they were dealt with.

From the fitting of each player’s shoes, to making them all wear the same uniform to practice, down to instructing his players how exactly to put a sock on to avoid blisters, John Wooden’s attention to detail seemed far-reaching.

Even if their warm-up suits didn’t fit correctly, Wooden would have them checked on each player and sent back until the sizing was right – he wanted them to look like a team and take pride in their appearance.

They might just have been little details, but Wooden felt they were critical to the team’s success, saying: “It’s the little details that are vital. Little things make big things happen, and that’s what I tried to get across to the players.”

10. Care: let your players know you care for them more than just as athletes

Wooden considered that his love for young people is the main reason he stayed in coaching and refused more lucrative positions.

He speaks of how he considered his players to be the very closest people to him, next to his own flesh and blood. He had a keen interest in their problems and their lives, and had a genuine desire for each to succeed, not just on the basketball court. When asked what the main responsibility of a coach is he said:

“You must set an example. Your players must know that you care for them more than just as athletes.”

In essence, he was much more than just a coach. Perhaps this is best summed up by tributes from two of his most famous players in reaction to his death:

“When I played for him, he taught me the game of basketball. Later I came to realize, he really taught me the valuable aspects of life. As competitive as he was, both as a player and a coach, he was incorruptible.” Gail Goodrich

“Coach Wooden never talked about winning and losing, but rather about the effort to win. He rarely talked about basketball, but generally about life. He never talked about strategy, statistics or plays, but rather about people and character. Coach Wooden never tired of telling us that once you become a good person, then you have a chance of becoming a good basketball player.” Bill Walton

John Wooden’s Legacy

John Wooden is revered as one of the greatest coaches of all time. Winning an incredible ten NCAA national championships in a 12-year period as coach at UCLA is a marker that perhaps will never be repeated.

Over that period of time, players came and went and Wooden was forced to dismantle and build several different teams, varying his tactics to bring the best out of each new group. His ability to reassemble championship teams, time after time, is testament to his extraordinary standing as a coach. This was no fluke.

Coach Wooden left a legacy of winning, never resting on previous achievements. With each victory came a new resolve to prepare for the next. As he told his 71-72 team, as they reassembled for the next year:

“The past cannot change what is to come. The work that you do each and every day is the only true way to improve and prepare yourself for what is to come. You cannot change the past and you can influence the future only by what you do today.”

A man, a coach, a teacher, a mentor and a friend. Wooden scaled incredible heights during his lifetime leaving lessons that we can all learn from. He showed that coaching isn’t just about tactics and shouting encouragement from the sidelines – it’s about developing players, and developing people. It’s about honest effort and preparation, and creating an environment that people want to be part of.

We can all learn from that.

Note: Much of the research and quotations for this article was sourced from the excellent book They Call Me Coach*, by John Wooden. It’s a fine read for anyone with any interest in coaching, or team performance – even if you’re not directly interested in basketball.